Creativity is not about divine inspiration, but about craft.
Edward DeBono discusses creativity in a way that is so lifeless, you wonder if he’s ever had any real experience with creative activity at all.
Sometimes life presents you with fortunate coincidences. Just hours after posting Creativity Without Creating, I came across “The Tinkerers”: How corporations kill creativity” at Salon.com. It’s an excerpt from Alec Foege’s latest book, “The Tinkerers: The Amateurs, DIYers, and Inventors who Make America Great.” Foege sees tinkering, which to some suggests “individuals who are somehow aimless, […]
When our shoot broke for lunch, the agency creatives went out to eat with Erin. Erin was our main client, a senior marketing manager at American Express. Tall, blonde and not at all unattractive, Erin nonetheless projected the hard-edged unhappiness one often finds among executives in the world of corporate communications. None of us cared […]
A client of mine recently visited our website and told me he was disappointed. Although he was thrilled with what he learned at our Make a Mess™ creativity seminar and workshop, he questioned whether our site was “creative enough.” Maybe he was expecting something louder or more colorful or, let’s say, wackier. I’m not surprised, for […]