When our shoot broke for lunch, the agency creatives went out to eat with Erin. Erin was our main client, a senior marketing manager at American Express. Tall, blonde and not at all unattractive, Erin nonetheless projected the hard-edged unhappiness one often finds among executives in the world of corporate communications. None of us cared […]
Back in September of 2011, about a week after its first encampment had been set up at the now legendary Zuccotti Park in lower Manhattan, I got my first glimpse of Occupy Wall Street. I showed up with a camera on a warm and overcast Tuesday afternoon, wanting to see what exactly was going on, […]
A client of mine recently visited our website and told me he was disappointed. Although he was thrilled with what he learned at our Make a Mess™ creativity seminar and workshop, he questioned whether our site was “creative enough.” Maybe he was expecting something louder or more colorful or, let’s say, wackier. I’m not surprised, for […]
For most of human history creativity was something that came from the muses; it was about flashes of insight from another world.
Let me introduce a new kind of “soft” researcher that I predict may be in increasing demand: a “CreaSearcher,” someone who combines creative and qualitative research, bridging what has traditionally been a gap between the two.
There are a number of fundamental problems at the heart of qualitative research that call into question the value of the discipline itself. For starters, the sample is never large enough to be statistically meaningful. Most of the assignments I’ve been involved with over the years range between 6 and 30 respondents. Scientifically speaking, this […]