What Is Brand Storytelling?

What Is Brand Storytelling?

A lot has been made about the importance of brand storytelling. Which begs the question: what exactly is brand storytelling? Moreover, is “storytelling” even the right word to describe what a brand does or should be doing? Is Brand Storytelling Just A Buzzword? We tend to think of “stories,” after all, as narratives that have a […]

By July 14, 2016 Read More →
A New Kind Of Corporate Training

A New Kind Of Corporate Training

In a world of constant change, ongoing corporate training becomes essential to corporate success. It’s critical to the success of the individual as well as the organization to short term on invest. And key to contemporary corporate training is education in skills like creativity, storytelling and critical thinking. The Creative Organization helps people at all levels of an […]

By April 6, 2016 Read More →
Communication Skills Are Key To 21st Century Success

Communication Skills Are Key To 21st Century Success

Communication skills are crucial to your success in our new digital world. For one, we’re collaborating more than ever. Ideas, information and feelings need to be accurately exchanged. Moreover, we’re all broadcasters now. Each of a us a brand, telling our story. And we’ve got a dizzying number of platforms through which to communicate. On top of that, […]

By April 1, 2016 Read More →
Laying The Ground For Creative Inspiration

Laying The Ground For Creative Inspiration

One of the persistent misunderstandings about creative inspiration is that it is a passive experience. We wait for inspiration to strike, so goes the myth, and when it does we go about furiously documenting it in our novel, painting or whatever it is we’re hoping to create. The fact of the matter is that creative […]

By March 29, 2016 Read More →
Are you dumb enough to be creative?

Are you dumb enough to be creative?

In my seminars and workshops on creative problem solving, I spend a lot of time emphasizing the value of being an idiot. Because in the all-important opening phase of the creative process, which I call “making a mess,” stupidity is your greatest asset. This is not the time for clarity, precision or cleverness. Rather it’s the time […]

By December 7, 2015 Read More →
Creativity and Economic Survival I Do humans still matter?

Creativity and Economic Survival I Do humans still matter?

Your economic survival is threatened by machines and outsourcing. This was explored to considerable extent in Daniel Pink’s brilliant book, A Whole New Mind. Pink notes what is becoming increasingly obvious: many jobs formerly done by Americans can now be done cheaper and faster by machines or labor outsourced overseas to low-wage workers. Simply put, […]

By December 5, 2015 Read More →