This April Fool’s gag about Kodak’s new “aromatography” almost had
me there for a minute.
Because despite how outrageous the idea, it’s actually kind of plausible. Why not have photos that emit an aroma?
Or if not an aroma, perhaps a sound? Or music? Or a story?
It’s this kind of thinking–imagining the dumbest, most ridiculous, most obnoxious ideas–that often leads to true innovation.
So next time you have a bad idea, just blurt it out.
Could be the smartest thing you’ve ever done.