storytelling

What Is Brand Storytelling?
By July 14, 2016 Read More →

What Is Brand Storytelling?

A lot has been made about the importance of brand storytelling. Which begs the question: what exactly is brand storytelling? Moreover, is “storytelling” even the right word to describe what a brand does or should be doing? Is Brand Storytelling Just A Buzzword? We tend to think of “stories,” after all, as narratives that have a […]

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Communication Skills Are Key To 21st Century Success
By April 1, 2016 Read More →

Communication Skills Are Key To 21st Century Success

Communication skills are crucial to your success in our new digital world. For one, we’re collaborating more than ever. Ideas, information and feelings need to be accurately exchanged. Moreover, we’re all broadcasters now. Each of a us a brand, telling our story. And we’ve got a dizzying number of platforms through which to communicate. On top of that, […]

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“CreaSearchers”—the future of market research?
By September 13, 2011 Read More →

“CreaSearchers”—the future of market research?

Let me introduce a new kind of “soft” researcher that I predict may be in increasing demand: a “CreaSearcher,” someone who combines creative and qualitative research, bridging what has traditionally been a gap between the two.

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Is qualitative research a waste?
By August 1, 2011 Read More →

Is qualitative research a waste?

There are a number of fundamental problems at the heart of qualitative research that call into question the value of the discipline itself. For starters, the sample is never large enough to be statistically meaningful. Most of the assignments I’ve been involved with over the years range between 6 and 30 respondents.  Scientifically speaking, this […]

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Video Storytelling 101
By September 23, 2010 Read More →

Video Storytelling 101

With the ever-increasing use of video in meeting, presentations and training, here are some basic principles to ensure that your film is successful. Let video do what it does best:  Movies are best at telling stories and providing your presentation with a human dimension.  Use video only to offer something the rest of your presentation […]

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