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Combatting Global Brand Entropy
By September 23, 2010 Read More →

Combatting Global Brand Entropy

If you’ve already gone global, you know the scenario.  For newbies, it goes something like this: You invest an enormous amount of time, capital and brainpower rallying your company around a global brand strategy.  Consensus erodes, however, when it comes time to implement your worldwide campaign.  Your colleagues overseas inform you that, despite the merits of […]

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Why Creativity Matters

Why Creativity Matters

Lately there’s been a lot of discussion around the importance of creativity to business success. “For the first time, research shows that American creativity is declining,” reports Newsweek in “The Creativity Crisis,” published in July. The article further cites a recent IBM poll of 1500 CEOs who identified creativity as the No.1 “leadership competency” of the […]

The Limits of Creativity

The Limits of Creativity

Creativity is often thought as a process of opening up, of abandoning limits and doing away with rules. At a certain stage of the creative process, this is true. Nonetheless, creativity is also about establishing rules and limits.  This is best demonstrated in the work of photographers, who block out the vast majority what’s before […]

The Creativity Crisis

The Creativity Crisis

For the first time, research shows that American creativity is declining. What went wrong—and how we can fix it. Reprinted from Newsweek.com Back in 1958, Ted Schwarzrock was an 8-year-old third grader when he became one of the “Torrance kids,” a group of nearly 400 Minneapolis children who completed a series of creativity tasks newly designed […]

Is the Web killing Creativity?

Is the Web killing Creativity?

In his provocative new book, The Shallows, Nicholas Carr argues that the internet is changing the way we think. Citing numerous scientific studies, Carr asserts that spending extended periods of time on the internet, with its perpetual interruptions and distractions, decreases our ability to concentrate, lessens our reading comprehension and makes it harder for us to […]

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Simplicity and Success

Simplicity and Success

When a creative product is really successful, be it a painting, a musical composition or a new communications technology, it always appears to be so simple as to be inevitable, as to be obvious. Simplicity is the key to creative success. Then why don’t we see it more often? For one, it requires a tremendous […]

Posted in: Articles, creativity