Author Archive: David Intrator

David Intrator is a creative and strategic consultant with over 25 years experience both in the U.S. and abroad. As an award-winning writer and filmmaker, he offers practical, real-world insights into the challenges facing any organization that wishes to be more creative in its thinking and its actions. He is based in New York City and was educated at Harvard University.

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Simplicity and Success

Simplicity and Success

When a creative product is really successful, be it a painting, a musical composition or a new communications technology, it always appears to be so simple as to be inevitable, as to be obvious. Simplicity is the key to creative success. Then why don’t we see it more often? For one, it requires a tremendous […]

Posted in: Articles, creativity

Are you smarter than an ape?

I’ve got to admit, I didn’t see the solution. Granted:  I wasn’t aware of what the chimp had in his cage. And according to the narrator, 10 minutes did pass before the ape figured it out.  (I only gave myself about 5 seconds.) But I did feel a little silly, and humbled, when the answer […]

Creativity requires Sitzfleisch

Creativity requires Sitzfleisch

In a recent appearance on Tavis Smiley, legendary songwriter Diane Warren discussed her work method. She arrives at her office at 8:30 every morning, sits down at the piano and begins to write. If things start to flow, she stays put at the piano.  Likewise, If she’s blocked, she stays put at the piano. In […]

Posted in: Articles, creativity

Is play subversive?

In this brief documentary, renowned jazz guitarist and composer Joshua Breakstone discusses the importance of play in the creative process. Breakstone also notes how play itself may actually subvert the predominant values of our consumer culture.

Posted in: Articles, creativity
Don’t just sit there. Create something.

Don’t just sit there. Create something.

The story goes like this: The great Henri Matisse was teaching painting to a group of students in Paris. He asked the class: “who here wants to become a great painter”? All of the students raised their hands enthusiastically. “Then what are you doing here?,” the Master responded. “Go home and paint.” The point here is […]

Posted in: Articles, creativity
Is copying the key to creativity?

Is copying the key to creativity?

In this thought-provoking talk recently presented at TED, media critic Johanna Blakely discusses how the lack of copyright protection in the fashion industry leads to an unprecedented amount of creativity. She even shows that industries with little or no copyright protection actually enjoy far greater revenues than those with such protections. Which begs the question […]

Posted in: Articles, creativity, TED