Author Archive: David Intrator

David Intrator is a creative and strategic consultant with over 25 years experience both in the U.S. and abroad. As an award-winning writer and filmmaker, he offers practical, real-world insights into the challenges facing any organization that wishes to be more creative in its thinking and its actions. He is based in New York City and was educated at Harvard University.

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Video Storytelling 101
By September 23, 2010 Read More →

Video Storytelling 101

With the ever-increasing use of video in meeting, presentations and training, here are some basic principles to ensure that your film is successful. Let video do what it does best:  Movies are best at telling stories and providing your presentation with a human dimension.  Use video only to offer something the rest of your presentation […]

Posted in: Articles, storytelling
Combatting Global Brand Entropy
By September 23, 2010 Read More →

Combatting Global Brand Entropy

If you’ve already gone global, you know the scenario.  For newbies, it goes something like this: You invest an enormous amount of time, capital and brainpower rallying your company around a global brand strategy.  Consensus erodes, however, when it comes time to implement your worldwide campaign.  Your colleagues overseas inform you that, despite the merits of […]

Posted in: Articles, branding
Why Creativity Matters

Why Creativity Matters

Lately there’s been a lot of discussion around the importance of creativity to business success. “For the first time, research shows that American creativity is declining,” reports Newsweek in “The Creativity Crisis,” published in July. The article further cites a recent IBM poll of 1500 CEOs who identified creativity as the No.1 “leadership competency” of the […]

The Limits of Creativity

The Limits of Creativity

Creativity is often thought as a process of opening up, of abandoning limits and doing away with rules. At a certain stage of the creative process, this is true. Nonetheless, creativity is also about establishing rules and limits.  This is best demonstrated in the work of photographers, who block out the vast majority what’s before […]

The Creativity Crisis

The Creativity Crisis

For the first time, research shows that American creativity is declining. What went wrong—and how we can fix it. Reprinted from Newsweek.com Back in 1958, Ted Schwarzrock was an 8-year-old third grader when he became one of the “Torrance kids,” a group of nearly 400 Minneapolis children who completed a series of creativity tasks newly designed […]

Is the Web killing Creativity?

Is the Web killing Creativity?

In his provocative new book, The Shallows, Nicholas Carr argues that the internet is changing the way we think. Citing numerous scientific studies, Carr asserts that spending extended periods of time on the internet, with its perpetual interruptions and distractions, decreases our ability to concentrate, lessens our reading comprehension and makes it harder for us to […]

Posted in: Articles, creativity