Author Archive: David Intrator

David Intrator is a creative and strategic consultant with over 25 years experience both in the U.S. and abroad. As an award-winning writer and filmmaker, he offers practical, real-world insights into the challenges facing any organization that wishes to be more creative in its thinking and its actions. He is based in New York City and was educated at Harvard University.

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The Power of Practice
By October 29, 2010 Read More →

The Power of Practice

In his bestselling book, Outliers, Malcolm Gladwell repeatedly mentions the “10,000-Hour Rule,” claiming that the key to success in any field is, to a large extent a matter of practicing a specific task for a total of around 10,000 hours. Whether the correct amount is 10,000 hours or 20,000 or 5,000, the fact remains that […]

Posted in: Articles, Learning
Creativity means taking out the garbage
By October 9, 2010 Read More →

Creativity means taking out the garbage

One of the most misunderstood elements of creativity is the importance of editing. Sure, creativity is about generating ideas. But at the end of the day it’s just as much about culling though those ideas and separating what’s good from what’s not. (Composer Chris McHale discussed eloquently in a brief video posted here earlier this year.) In […]

Are you a visionary?
By October 6, 2010 Read More →

Are you a visionary?

Facebook founder, Mark Zuckerberg, has been called a “visionary.” In this clip from Bloggingheads.tv, Robert Wright and David Kirkpatrick argue over what it actually means to be a visionary. Of particular interest is the assertion that although many may share an idea, it is only he or she who has the confidence and pluck to […]

Video Storytelling 101
By September 23, 2010 Read More →

Video Storytelling 101

With the ever-increasing use of video in meeting, presentations and training, here are some basic principles to ensure that your film is successful. Let video do what it does best:  Movies are best at telling stories and providing your presentation with a human dimension.  Use video only to offer something the rest of your presentation […]

Posted in: Articles, storytelling
Combatting Global Brand Entropy
By September 23, 2010 Read More →

Combatting Global Brand Entropy

If you’ve already gone global, you know the scenario.  For newbies, it goes something like this: You invest an enormous amount of time, capital and brainpower rallying your company around a global brand strategy.  Consensus erodes, however, when it comes time to implement your worldwide campaign.  Your colleagues overseas inform you that, despite the merits of […]

Posted in: Articles, branding
Why Creativity Matters

Why Creativity Matters

Lately there’s been a lot of discussion around the importance of creativity to business success. “For the first time, research shows that American creativity is declining,” reports Newsweek in “The Creativity Crisis,” published in July. The article further cites a recent IBM poll of 1500 CEOs who identified creativity as the No.1 “leadership competency” of the […]