Author Archive: David Intrator

David Intrator is a creative and strategic consultant with over 25 years experience both in the U.S. and abroad. As an award-winning writer and filmmaker, he offers practical, real-world insights into the challenges facing any organization that wishes to be more creative in its thinking and its actions. He is based in New York City and was educated at Harvard University.

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Creativity Without Creating
By December 31, 2012 Read More →

Creativity Without Creating

When our shoot broke for lunch, the agency creatives went out to eat with Erin. Erin was our main client, a senior marketing manager at American Express.  Tall, blonde and not at all unattractive, Erin nonetheless projected the hard-edged unhappiness one often finds among executives in the world of corporate communications. None of us cared […]

Posted in: Articles, creativity
Is your company ready for a drum circle?
By April 26, 2012 Read More →

Is your company ready for a drum circle?

Back in September of 2011, about a week after its first encampment had been set up at the now legendary Zuccotti Park in lower Manhattan, I got my first glimpse of Occupy Wall Street. I showed up with a camera on a warm and overcast Tuesday afternoon, wanting to see what exactly was going on, […]

Posted in: Articles, management
Does it have to be wacky to be creative?
By January 18, 2012 Read More →

Does it have to be wacky to be creative?

A client of mine recently visited our website and told me he was disappointed. Although he was thrilled with what he learned at our Make a Mess™ creativity seminar and workshop, he questioned whether our site was “creative enough.” Maybe he was expecting something louder or more colorful or, let’s say, wackier. I’m not surprised, for […]

Posted in: Articles, creativity
Environmental Cues that Boost Creativity
By January 16, 2012 Read More →

Environmental Cues that Boost Creativity

For most of human history creativity was something that came from the muses; it was about flashes of insight from another world.

Posted in: Articles, creativity
“CreaSearchers”—the future of market research?
By September 13, 2011 Read More →

“CreaSearchers”—the future of market research?

Let me introduce a new kind of “soft” researcher that I predict may be in increasing demand: a “CreaSearcher,” someone who combines creative and qualitative research, bridging what has traditionally been a gap between the two.

Posted in: Articles, storytelling
Is qualitative research a waste?
By August 1, 2011 Read More →

Is qualitative research a waste?

There are a number of fundamental problems at the heart of qualitative research that call into question the value of the discipline itself. For starters, the sample is never large enough to be statistically meaningful. Most of the assignments I’ve been involved with over the years range between 6 and 30 respondents.  Scientifically speaking, this […]

Posted in: Articles, storytelling