Author Archive: David Intrator

David Intrator is a creative and strategic consultant with over 25 years experience both in the U.S. and abroad. As an award-winning writer and filmmaker, he offers practical, real-world insights into the challenges facing any organization that wishes to be more creative in its thinking and its actions. He is based in New York City and was educated at Harvard University.

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Environmental Cues that Boost Creativity
By January 16, 2012 Read More →

Environmental Cues that Boost Creativity

For most of human history creativity was something that came from the muses; it was about flashes of insight from another world.

Posted in: Articles, creativity
“CreaSearchers”—the future of market research?
By September 13, 2011 Read More →

“CreaSearchers”—the future of market research?

Let me introduce a new kind of “soft” researcher that I predict may be in increasing demand: a “CreaSearcher,” someone who combines creative and qualitative research, bridging what has traditionally been a gap between the two.

Posted in: Articles, storytelling
Is qualitative research a waste?
By August 1, 2011 Read More →

Is qualitative research a waste?

There are a number of fundamental problems at the heart of qualitative research that call into question the value of the discipline itself. For starters, the sample is never large enough to be statistically meaningful. Most of the assignments I’ve been involved with over the years range between 6 and 30 respondents.  Scientifically speaking, this […]

Posted in: Articles, storytelling
Creativity and The Final Cut Pro X Debacle
By June 27, 2011 Read More →

Creativity and The Final Cut Pro X Debacle

You may have heard about the controversy now raging among film and video editors over Apple’s launch of the latest version of its flagship editing software, Final Cut Pro. A debate of this kind, which would normally be confined to the relatively closed world of video professionals, has even made its way to Fortune Magazine and […]

Posted in: Articles
Creativity and Listening

Creativity and Listening

Everyone seems to agree that listening is important. On Amazon you’ll find loads of books about it. In fact, the web is overflowing with sites and articles about listening. There are 21-step programs. 13-step programs. 9-step programs. 6-, 5- and even a 4-step program (for those aspiring listeners, I assume, who are pressed for time). […]

Posted in: Articles, creativity
Milton Glaser on Embracing Failure
By June 19, 2011 Read More →

Milton Glaser on Embracing Failure

  Legendary graphic designer Milton Glaser discusses the difference between the fear of failure in professional life versus fear of failure in our personal creative development. On the professional side we fear the disapproval of others and the possible financial consequences that can result.  On the personal side we fear the knowledge that we might not […]

Posted in: Articles, failure, management