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Can creativity be measured?

Can creativity be measured?

An interesting question is whether or not creativity can be measured.  Are there metrics by which we can assess our creative output? The answer depends on whether our creative product is already out there in the market, or whether it’s still in development. If it’s out there in the world, the answer is pretty straightforward. […]

iPad:  when a little thing becomes a big thing

iPad: when a little thing becomes a big thing

When the iPad was announced in January, a chorus of critics cried that it was “just an oversized iPod Touch.” Let’s assume for a moment that they’re right. But this “little change” has serious implications. As David Pogue writes in the Times: “The simple act of making the multitouch screen bigger changes the whole experience. Maps become real […]

When creativity is criminal

When creativity is criminal

You may have caught CNBC’s re-broadcast of “The Smartest Guys in the Room,” the brilliant documentary about Enron’s spectacular rise and fall. It’s easy to view Lay, Skilling, Fastow and the rest as a creative bunch.  Again and again they came up with innovative scams to fool Wall Street into thinking the company was profitable […]

Are your best ideas the ones that stink?

Are your best ideas the ones that stink?

This April Fool’s gag about Kodak’s new “aromatography” almost had me there for a minute. Because despite how outrageous the idea, it’s actually kind of plausible.  Why not have photos that emit an aroma? Or if not an aroma, perhaps a sound?  Or music? Or a story? It’s this kind of thinking–imagining the dumbest, most ridiculous, most obnoxious ideas–that […]

Is imitation the highest form of profitability?

Is imitation the highest form of profitability?

We often think that creative problem-solving must result in something entirely new. That it’s all about game changers, disruptions and paradigm shifts. A recent study in the Harvard Business Review begs to differ. Imitation, it argues, “can actually be more important to business growth than innovation.” But there might be an even more surefire route […]

Thinking Inside the Box with Dr. Seuss

Thinking Inside the Box with Dr. Seuss

One of the continuing misperceptions about creativity is that it’s about no limits. To the contrary: limits are what liberate creative thinking and creative problem-solving. They help you simply your problem so there’s a structure within which you can create. One example of this Dr. Seuss’ Cat in the Hat. It was written with just […]