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Are your best ideas the ones that stink?

Are your best ideas the ones that stink?

This April Fool’s gag about Kodak’s new “aromatography” almost had me there for a minute. Because despite how outrageous the idea, it’s actually kind of plausible.  Why not have photos that emit an aroma? Or if not an aroma, perhaps a sound?  Or music? Or a story? It’s this kind of thinking–imagining the dumbest, most ridiculous, most obnoxious ideas–that […]

By April 3, 2010 Read More →
Is imitation the highest form of profitability?

Is imitation the highest form of profitability?

We often think that creative problem-solving must result in something entirely new. That it’s all about game changers, disruptions and paradigm shifts. A recent study in the Harvard Business Review begs to differ. Imitation, it argues, “can actually be more important to business growth than innovation.” But there might be an even more surefire route […]

By April 2, 2010 Read More →
Thinking Inside the Box with Dr. Seuss

Thinking Inside the Box with Dr. Seuss

One of the continuing misperceptions about creativity is that it’s about no limits. To the contrary: limits are what liberate creative thinking and creative problem-solving. They help you simply your problem so there’s a structure within which you can create. One example of this Dr. Seuss’ Cat in the Hat. It was written with just […]

By April 1, 2010 Read More →
Writer/director Noam Baumbach thinks by doing

Writer/director Noam Baumbach thinks by doing

At his appearance along with Ben Stiller last night on Charlie Rose, writer/director Noam Baumbach explained the process of writing the screenplay for his upcoming film, Greenberg. Never comfortable with making an outline first and then “filling it in,” Baumbach spoke of starting with the characters and letting the ideas and structure of the film […]

By April 1, 2010 Read More →