On Creativity

Are you dumb enough to be creative?

Are you dumb enough to be creative?

In my seminars and workshops on creative problem solving, I spend a lot of time emphasizing the value of being an idiot.   Because in the all-important opening phase of the creative process, which I call “making a mess,” stupidity is your greatest asset. This is not the time for clarity, precision or cleverness. Rather it’s the […]

By December 7, 2015 Read More →
Creativity and Economic Survival I Do humans still matter?

Creativity and Economic Survival I Do humans still matter?

Creativity as a life skill has taken on a sense of urgency. For in light of the never-ending demand for greater efficiencies and cost cutting, one has to ask “What exactly is the value of human beings— and, in particular, American human beings— in our new economy? This was explored to considerable extent in Daniel Pink’s […]

By December 5, 2015 Read More →

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On Storytelling

What is a story?

What is a story?

There’s a lot of talk about storytelling these days, especially when it comes to brands. Brand storytelling, we’re told, is one of the key challenges and opportunities for marketers.

By September 26, 2012 Read More →
“CreaSearchers”—the future of market research?

“CreaSearchers”—the future of market research?

Let me introduce a new kind of “soft” researcher that I predict may be in increasing demand: a “CreaSearcher,” someone who combines creative and qualitative research, bridging what has traditionally been a gap between the two.

By September 13, 2011 Read More →