Are you nimble? Innovative? Open to change?
To help you and your organization become more innovative and effective, this seminar and workshop introduces managers, marketers and entrepreneurs to the fundamentals of the creative
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Humans beings communicate through stories. But what actually constitutes a story? And how do we craft a story that truly engages our audience, whether it’s our
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Sometimes life presents you with fortunate coincidences. Just hours after posting Creativity Without Creating, I came across “The Tinkerers”: How corporations kill creativity” at Salon.com. It’s an excerpt from Alec Foege’s latest book, “The Tinkerers: The Amateurs, DIYers, and Inventors who Make America Great.” Foege sees tinkering, which to some suggests “individuals who are somehow aimless, [...]
When our shoot broke for lunch, the agency creatives went out to eat with Erin. Erin was our main client, a senior marketing manager at American Express. Tall, blonde and not at all unattractive, Erin nonetheless projected the hard-edged unhappiness one often finds among executives in the world of corporate communications. None of us cared [...]
The foundation of every decision we make and every belief we hold, both on the job and off, is our ability to think critically. No more so than today as we are bombarded by messages and arguments
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Effective writing is efficient writing, in which every word serves a purpose, and anything unnecessary is cut out. This has always been the case, whether one was writing a letter,
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The power of a presentation comes from the authenticity of the message, the authenticity of the design and, above all, the conviction and authenticity of the presenter. In this seminar and
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Whether it’s branding for your company, your clients or a personal brand for yourself, organizations need to understand the principles that make brands effective today,
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It’s easy enough to wrap your mind around the concept that your Web site, and each individual page or other active element within this site, should tell a unique story whose properties must include a unifying idea, direction, drama, and a conclusion. The more difficult mental task is to create such an element in a [...]
There’s a lot of talk about storytelling these days, especially when it comes to brands. Brand storytelling, we’re told, is one of the key challenges and opportunities for marketers.
In light of the never-ending demand for greater efficiencies and cost cutting, one has to ask a fundamental, if painful, question: what is the value of human beings— and, in particular, American human beings—in our new economy? This was explored to considerable extent in Daniel Pink’s brilliant book, A Whole New Mind. Pink notes what [...]
This article appeared originally in humanresourcesiq.com Everyone seems to agree that in order to succeed, you need to have a vision. Brands need a vision. Companies need a vision. Even each one of us, as individuals, needs a vision of where we’re going in our job, in our career, in our life overall. A vision is [...]
In my seminars and workshops on creativity, I spend a lot of time emphasizing the value of being an idiot. Because in the all-important opening phase of the creative process, which I call “making a mess,” stupidity is your greatest asset. This is not the time for clarity, precision or cleverness. Rather it’s the time [...]