On Creativity

Creativity and Tinkering

Creativity and Tinkering

Sometimes life presents you with fortunate coincidences. Just hours after posting Creativity Without Creating, I came across “The Tinkerers”: How corporations kill creativity” at Salon.com. It’s an excerpt from Alec Foege’s latest book, “The Tinkerers: The Amateurs, DIYers, and Inventors who Make America Great.” Foege sees tinkering, which to some suggests “individuals who are somehow aimless, [...]

By December 31, 2012 Read More →
Creativity Without Creating

Creativity Without Creating

When our shoot broke for lunch, the agency creatives went out to eat with Erin. Erin was our main client, a senior marketing manager at American Express.  Tall, blonde and not at all unattractive, Erin nonetheless projected the hard-edged unhappiness one often finds among executives in the world of corporate communications. None of us cared [...]

By December 31, 2012 Read More →

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On Storytelling

HTML Storytelling

HTML Storytelling

It’s easy enough to wrap your mind around the concept that your Web site, and each individual page or other active element within this site, should tell a unique story whose properties must include a unifying idea, direction, drama, and a conclusion. The more difficult mental task is to create such an element in a [...]

By October 5, 2012 Read More →
What is a story?

What is a story?

There’s a lot of talk about storytelling these days, especially when it comes to brands. Brand storytelling, we’re told, is one of the key challenges and opportunities for marketers.

By September 26, 2012 Read More →
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